A macro conversion

A macro conversion
  A)  always occurs prior to a micro conversion
  B)  occurs when over 50% of visitors buy an item
  C)  is your highest converting campaign
  D)  occurs when someone completes an action that is important to your business
  E)  is a large revenue sale that that is directly attributable to a display campaign

Which of the following are possible uses of filters? Select all that apply.

Which of the following are possible uses of filters? Select all that apply.
  A)  include only traffic coming from a particular campaign
  B)  replace complicated page URLs with readable text strings
  C)  exclude visits from a particular IP address
  D)  report on only a subdomain or directory

When configuring a goal, why is it useful to assign a goal value?

When configuring a goal, why is it useful to assign a goal value?
  A)  to determine the popularity of each of your pages
  B)  to determine the conversion rate
  C)  to attribute monetary value to non-ecommerce conversions
  D)  to calculate ecommerce metrics

When do the Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?

When do the Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?
  A)  when encrypted
  B)  never
  C)  in custom campaigns only

Which of the following questions can be answered using the goal flow report?.

Which of the following questions can be answered using the goal flow report?.
  A)  Do visitors usually start my conversions process from the first step or somewhere in the middle?
  B)  Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
  C)  Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
  D)  Are there any steps in my conversion process that do not perform well on mobile devices compared to desktop devices?

To calculate ROI correctly, Google Analytics needs Select all that apply.

To calculate ROI correctly, Google Analytics needs Select all that apply.
  A)  Operating Cost
  B)  Interest Rate
  C)  Margin
  D)  Cost
  E)  Revenue

You want to measure the percentage of sessions during which the user clicks a "product details" button. Which of the following would you need to do in order to see this information?

You want to measure the percentage of sessions during which the user clicks a "product details" button. Which of the following would you need to do in order to see this information?
  A)  set up a "product details" button in the commerce JavaScript
  B)  enable the button as a KPI and set up a dashboard
  C)  track the button as a page view and look at the Events Overview
  D)  track the button with an event and set up an event goal
  E)  none of these options will work